Welcome to Haymarket Coffee Company
Haymarket Coffee Company has been on a quest for the perfect coffee bean to roast and we believe we have found it high up in the volcanic mountains of the lush, tropical jungles of El Salvador just outside of Ataco, Ahuachapan. Our coffee beans are proudly farmed by generational coffee producers descending from the Mayan, Pipil and Lenca people.
With an exclusive agreement with Café Gourmet Peñate Coffee Farm, Haymarket Coffee Company supports the development of medical and educational centers for the Salvadorians who work alongside us to bring you our great coffee.
The Peñate Coffee Farm has 48.5 acres producing registered gourmet beans from a variety of plants; Borbon, Pacamara, Pacas, Cuscatleco and Sampacho.
In addition to the variety of coffee plants, the farm is surrounded by fruit trees, oranges, lemons, bananas, cocoa, and mangoes that compost into the soil creating a tantalizing experience on your palette.
A large part of the bean's developmental success is due to the farm's proximity to the Pacific Ocean. The combination of the location and altitude generates an incredible microclimate that, in two words, is a fascinating paradise. The sea breeze in the morning off the Port of Acajutla creates a cool humidity allowing the bean to develop density to hold all the flavors from the fruit trees.
The temperature fluctuates up to 10ºF when the sun surrenders to clouds generated by the lower level humidity. Fog in the evening turns into rain joined by a breeze that goes from the morning through noon. Using photosynthesis, the sunlight is transformed into nutrients...a true paradise for coffee bean development.
The coffee farm is also a natural sanctuary for exotic and tropical birds due to the abundance of virgin areas, which are surrounded by majestic volcanoes and a temporary waterfall during the winter season.
Your purchase matters
When you make a purchase from Haymarket Coffee Company, you are making a choice to show that it is possible to support a hard-working American company while at the same time the enriching the lives of a kind and generous people south of the border.
Haymarket Coffee Company supports coffee farmers directly! In doing so, we support the development of their way of life and grow their local economy.
August 18, 2019, Chris Morin and Harry Penate met with Oliverio Gomez Duarte, the Mayor of Concepcion de Ataco a municipality in the Department of Ahuachapan, El Salvador for a breakfast meeting. During the meeting Haymarket Coffee Company express their commitment to support the local community through charitable contribution directed at education and healthcare.
During the meeting, the Mayor suggested contributions be made towards gym uniforms and hiring additional teachers for two of his eleven schools; “El Naranjito” and “El Chirizo”.
With the exception of our Tazumal Espresso Roast, our coffee is 100% Salavdorian. Sourced from a single-point of origin high up in the lush tropical jungles of El Salvador just outside of Ataco, Ahuachapan.
Chris has extensive operational experience with a business & program development background. He is responsible for the business development strategy, strategic alliances and partnerships, identify, develop market targets/strategies and ensuring Haymarket Coffee’s relevance and position in the industry.
He is always searching for the best cup of coffee and beans to roast. After spending extensive time in Central America, he fell in love with El Salvador, the culture, the people, and their coffee.
As a coffee enthusiast and roaster, he wanted to share what he found in the elevated jungles of El Salvador with the rest of the world.
Randy has extensive experience in sales and marketing is responsible for marketing, client and public relations, and business development.
As an avid runner and marathoner, Randy knows coffee is always part of the race and social atmosphere.
When he was introduced to the coffee from El Salvador and particularly the coffee grown on the Cafe Peñate farm, Randy knew he wanted to be a part of it.
Director Art & Brand
Skilled creative director and founder of Sly Session Partnership, Anthony is a world-traveled, design and marketing professional living in Ottawa, Canada. For almost 20 years he has led creative and strategic teams working in physical and digital spaces across the adult beverage, lifestyle, and technology industries.
He founded Sly Session Partnership after a decade serving the forensic technology market highlighted by an on-site video collaboration with United Nations Regional Centre for Peace, Disarmament and Development in Latin America and the Caribbean (UNLIREC) to curb gun-related violence in South America.
The owner and operator of Peñate Coffee Farm, Harry is a very close friend and strategic partner. Harry is a retired U.S. Law Enforcement Officer who runs a robust coffee farm in Ataco, Ahuachapan, El Salvador. He is a licensed producer and exporter who is committed to growing Central Americas' finest coffee. Harry, Chris, and Randy have partnered up to bring sustainable solutions to the good men and women of Central America, by providing fare wages and good working conditions to coffee farm workers and their families.
Haymarket Coffee Crew
At Haymarket Coffee Company we are an enthusiastic group who favor people over profits and are devoted to the sustainable development of medical and educational centers to enrich the lives of the local Salvadorians who work alongside us to bring you our great coffee. Let's meet the crew!